You don’t need more content.

You need content that changes behavior.

AAURI™ is the behavior-first content framework that helps you create messages that don’t just inform, they influence.



Developed by Krista Moats while leading IT communications at the University of Notre Dame, AAURI™ is a modular, repeatable framework that helps teams craft messages that stick, scale, and move people to action.

It works whether you're:

  • Launching an organization-wide initiative

  • Trying to get in front of the right audience to raise awareness

  • Rewriting your marketing campaign to convert

  • Producing any mass communication… like, at all

  • Communicating something that you need people to take action on (stop doing, start doing)

  • Designing a PSA (so many great PSAs out there changing behavior!)

There’s not a ton out there about AAURI™ yet - so if you want to learn more, reach out to Krista!